The Digital Channels Orange County Restaurants Should Be Using
Orange County’s dining scene is more competitive than ever, from Instagrammable brunches in Laguna Beach to late night tacos in Santa Ana. To stand out, restaurants need more than great food and friendly service. They need a strong digital presence. Platforms like Instagram, TikTok, Google Business, and Yelp, along with tools such as email and text marketing, can help Orange County restaurants attract new guests, keep locals coming back, and get noticed by tourists. This guide breaks down the essential digital channels every restaurant in the OC should be using.
Are Instagram Hashtags Dead in 2025?
For years, Instagram hashtags were the secret weapon for reach and discovery. But in 2025, the game has changed. Hashtags no longer drive growth; instead, Instagram’s algorithm favors strong captions, keywords, and authentic engagement. In this post, we break down why hashtags are dead, what actually fuels reach today, and how to adapt your strategy for real results.
How Snowboard Brands Can Win with Digital Marketing Before the Season Drops
The first snowfall doesn’t always bring waist-deep powder, but it does spark anticipation across the snowboard world. Riders start tuning boards, watching weather maps, and hunting for the season’s latest gear. For snowboard brands, this pre-season window is a critical moment to build hype, connect with their community, and position products before the lifts even start turning.
Harper Barbecue Featured in Locale Magazine
When Harper Barbecue first opened its doors, they knew great food would bring people in — but they also needed a strong digital presence to spread the word. That’s where Pixel Prism stepped in. Our founder, Jeff Howard, has been capturing the flavor, craft, and community behind Harper Barbecue through social media strategy and photography. The best part? Those photos recently landed in Locale Magazine, giving Harper Barbecue some well-deserved recognition and a big boost in visibility.
The Art of Storytelling in Marketing: Connecting with Your Audience on a Deeper Level
In a crowded digital world, facts and features alone aren’t enough. Discover why storytelling is the most powerful marketing skill and how authentic, emotionally resonant narratives can help your brand connect with audiences on a deeper, lasting level.
How Small Surf Brands Can Win Over the Core Market
As heritage surf brands get scooped up by license holders chasing mass-market dollars, small surf apparel brands have a rare chance to win over the core market. By leading with authentic storytelling, local collabs, premium quality, and a real connection to the surf community, small brands can build something the big guys can’t fake: true credibility where it matters most, in the lineup, and in the hearts of real surfers.
Helping Orange County Brands Grow: How Pixel Prism Supports Local Businesses with Digital Marketing That Works
At Pixel Prism, we help Orange County brands grow with strategy-first marketing that drives real results. From real estate and restaurants to action sports and lifestyle brands, we partner with local businesses to build digital strategies that convert, using paid ads, email, influencer marketing, and more. If you’re ready to take your growth seriously, we’re here to help.
Building a Brand That Resonates: The Importance of Consistent Branding Across All Channels
A brand isn’t just a logo or a catchy tagline—it’s the promise you make to your audience. And the only way that promise builds trust and drives loyalty is through consistency. When your branding looks, feels, and sounds the same across every platform, you create recognition, strengthen credibility, and stand out in a crowded market. In this post, we’ll break down why consistent branding matters and how to make it work for your business.
The Year-Round Growth Plan for Seasonal Snow Brands
Most snowboarding brands go quiet once the snow melts but the smartest ones don’t. In this guide, we break down how to build a year-round digital strategy that keeps your audience engaged, your brand top of mind, and your sales pipeline active long after winter ends. From paid media to content to retention, here’s how to turn a short season into sustained growth.
PPC Automation: Leveraging Technology for Better Ad Performance
PPC automation is transforming the way digital marketers run campaigns, replacing manual guesswork with real-time, algorithm-driven optimization. In this post, we explore how leveraging automation tools can improve ad performance, increase ROI, and save valuable time, whether you're managing campaigns for eCommerce, lead generation, or service-based businesses.
Meta’s Latest Ad & Reels Updates Are Changing the Game for Brands
Meta's latest updates are reshaping the digital advertising landscape, with Reels now accounting for half of Instagram usage and driving massive engagement across platforms. From Gen Z purchasing power to AI-driven ad creation and global revenue growth, this blog dives into the data and tools behind Meta’s evolving ecosystem and what it means for marketers ready to level up.
Google Marketing Live 2025: The AI Revolution is Here (and It's Not Just for Ads)
Get ready for a seismic shift in digital marketing! Google Marketing Live 2025 just wrapped, and one thing is crystal clear: AI isn't just changing the game—it is the game. From supercharging your campaigns with AI Max for Search and Performance Max, to placing your ads directly within AI Overviews, Google's entire ecosystem is now built on AI. We're talking about AI-powered creative generation, advanced measurement tools, and immersive shopping experiences that will transform how you connect with customers. If you want to stay ahead, understand how Google's AI revolution is reshaping the future of advertising. Dive in to discover the biggest takeaways and what they mean for your business!
Content is Still King: Trends and Strategies for Effective Content Marketing in 2025
In 2025, content remains the cornerstone of every successful digital marketing strategy, but the rules have evolved. From the rise of short-form video and AI-assisted creation to community-driven storytelling and data-backed creative, today’s marketers must strike a balance between speed, authenticity, and strategy. In this blog post, Pixel Prism breaks down the top trends and actionable tactics to help your content cut through the noise and connect with the audiences that matter most.
How AI is Revolutionizing Social Media Marketing in 2025
The world of social media marketing is being rapidly reshaped by Artificial Intelligence. Our latest blog post dives deep into the key ways AI in social media marketing is revolutionizing how businesses connect with their audiences in 2025. From AI-powered content creation and hyper-personalization to predictive analytics and smarter management, understand the tools and strategies that will define success in the coming year.
Another Instagram Update? Here's What Your Brand Needs to Know for 2025
Instagram is evolving once again, and brands need to stay ahead. With AI-powered creative tools, a focus on originality, and engagement-driven distribution, the platform’s 2025 updates will change the way content reaches audiences. The key to success? Create unique, share-worthy posts, embrace new features, and foster an active community. Learn how these changes will impact your strategy and how to adapt for maximum visibility.
Maximize Holiday Sales: The Power of Building Your Email and SMS Database Year-Round
Building a strong email and SMS database year-round is key to a successful Black Friday and Cyber Monday. Without a warm, engaged audience, your holiday promotions may fall flat. By growing and nurturing your lists ahead of time, you ensure higher engagement, better conversions, and reduced reliance on costly ads. Don't miss out on potential sales—start building your database today to maximize your impact during the biggest shopping weekend of the year!
The Importance of Preparing for Black Friday and Cyber Monday: Key Strategies for Success
As the holiday shopping season approaches, brands must prioritize early preparation for Black Friday and Cyber Monday to maximize their performance. The most successful brands start planning months in advance, focusing on strategies like building compelling offers, optimizing website speed and mobile experiences, and creating a robust email and SMS marketing plan. By growing and engaging your email and SMS database throughout the year, you’ll ensure a ready, loyal audience come shopping season, giving you a significant advantage over the competition. Don’t let last-minute planning hold you back—start now and set the stage for a record-breaking holiday sales weekend!
Meta’s Latest Campaign Optimization Updates: What You Need to Know
Meta recently rolled out exciting updates to their ad system, focusing on greater customization and value-driven optimizations for advertisers. With new features like Conversion Value Rules, businesses can now prioritize high-value audiences within a single campaign, while the introduction of incremental conversion models promises more accurate attribution. Additionally, seamless integration with analytics tools like Google Analytics allows advertisers to track cross-platform performance more effectively. These updates are designed to help advertisers maximize their ROI by delivering more of what matters most to their business.
Pixel Prism Welcomes Deathgrip Glove Co. as a New Client
We're excited to announce that Pixel Prism has partnered with Deathgrip Glove Co., a brand that's set to redefine the world of snowboard gloves. With the official launch date locked in for September 17, 2024, Deathgrip is poised to introduce a new level of functionality and innovation to the market.
Unlocking New Opportunities with TikTok's Content Gap Tool: A Guide for Digital Marketers
TikTok's new Content Gap Tool is revolutionizing how brands can optimize their content strategies. By analyzing trending topics, hashtags, and user interactions, this tool helps marketers discover untapped content opportunities and fill gaps in their niche.