How Small Surf Brands Can Win Over the Core Market
As heritage surf brands get scooped up by license holders chasing mass-market dollars, small surf apparel brands have a rare chance to win over the core market. By leading with authentic storytelling, local collabs, premium quality, and a real connection to the surf community, small brands can build something the big guys can’t fake: true credibility where it matters most, in the lineup, and in the hearts of real surfers.
Building a Brand That Resonates: The Importance of Consistent Branding Across All Channels
A brand isn’t just a logo or a catchy tagline—it’s the promise you make to your audience. And the only way that promise builds trust and drives loyalty is through consistency. When your branding looks, feels, and sounds the same across every platform, you create recognition, strengthen credibility, and stand out in a crowded market. In this post, we’ll break down why consistent branding matters and how to make it work for your business.