As the holiday shopping season approaches, brands must prioritize early preparation for Black Friday and Cyber Monday to maximize their performance. The most successful brands start planning months in advance, focusing on strategies like building compelling offers, optimizing website speed and mobile experiences, and creating a robust email and SMS marketing plan. By growing and engaging your email and SMS database throughout the year, you’ll ensure a ready, loyal audience come shopping season, giving you a significant advantage over the competition. Don’t let last-minute planning hold you back—start now and set the stage for a record-breaking holiday sales weekend!