RVCA is a globally recognized brand that offers a range of apparel, accessories, and lifestyle products for surf, skate, sport, and art enthusiasts. As a part of the Boardriders portfolio, RVCA wanted to increase their market share and revenue through demand creation, brand building, paid digital and social media management, and e-commerce business growing.

Challenge:

RVCA faced several challenges in achieving their marketing goals. Their brand recognition and awareness were limited, which impacted their ability to generate demand and increase revenue. Additionally, their digital marketing efforts were not delivering the desired results, which limited their ability to reach new audiences and increase sales through their e-commerce platform.

Solution:

To address these challenges, RVCA engaged Pixel Prism, a boutique digital marketing agency, to help them revamp their demand creation, brand building, paid digital and social media management, and e-commerce business growth strategies.

Demand Creation and Brand Building: Pixel Prism started by analyzing RVCA's brand positioning and identified several areas for improvement. They developed a new brand strategy that focused on RVCA's unique identity and values. They also created a new messaging framework that emphasized the brand's connection to surf, skate, sport, and art culture. Additionally, they leveraged RVCA's existing partnerships with artists, musicians, and athletes to create unique and compelling content that resonated with RVCA's target audience. As a result, RVCA's brand recognition and awareness increased significantly.

Paid Digital Advertising: Pixel Prism analyzed RVCA's paid digital advertising campaigns and identified several areas for improvement. They developed a new strategy, including retargeting campaigns, lookalike audiences, and optimized ad copy and visuals. They also implemented A/B testing to identify the most effective ads and targeting strategies. As a result, RVCA's revenue from e-commerce sales increased by 86% in 2020 and 15% in 2021.

Social Media Management and Growth: Pixel Prism developed a new social media strategy that included targeted content creation, community management, and influencer partnerships. They also implemented a social media advertising strategy that targeted RVCA's ideal customer demographics. As a result, RVCA's social traffic increased 140% and revenue through social increased 401%. They were able to reach a wider audience and increase brand awareness.

E-commerce Business Growing: Pixel Prism analyzed RVCA's e-commerce platform and identified several areas for improvement. They developed a new strategy, including site optimization, user experience improvements, and targeted promotional campaigns. They also implemented a loyalty program that incentivized repeat purchases and referrals. As a result, RVCA grew to the number 2 E-commerce brand at Boardriders.

Results:

Pixel Prism's efforts significantly improved RVCA's marketing and e-commerce efforts. They were able to increase demand and revenue through their brand building and demand creation strategies, improve their ROI and cost per acquisition through their paid digital advertising campaigns, and grow their social media channels and increase brand awareness through their social media management and growth strategies. Additionally, they were able to capture a larger share of the surf, skate, and art market through their e-commerce business growing strategies.