DEATHGRIP GLOVE CO.

Objective: Successfully transition the brand from Hand Out Technology to DEATHGRIP GLOVE CO. while building brand awareness, growing digital presence, and increasing direct-to-consumer (DTC) sales.

Challenges:

• Overcome the lack of brand recognition following the rebrand.

• Build an engaged social media following from a small existing audience.

• Drive qualified traffic to the website with a limited ad budget.

• Ensure email campaigns land in inboxes rather than spam folders.

Strategy & Execution:

• Instagram Growth & Community Building

  • Developed a content and posting strategy showcasing product knowledge, team rider endorsements, polished snowboard edits, raw snowboard clips, and lifestyle-driven brand storytelling.

  • Collaborated with team riders and brand ambassadors to boost engagement and credibility.

  • Results: Instagram following grew 686.4% in six months.

• Paid Media Strategy

  • Developed and executed Meta and Google Ads campaigns focused on brand awareness, retargeting, and conversions.

  • Implemented a full-funnel paid media strategy, targeting consumers at each stage of the purchasing journey.

  • Implemented A/B testing for ad creatives and messaging to optimize performance.

  • Meta Ads Performance:

    • 224,193 impressions

    • 86 conversions

    • 4.08 ROAS

  • Google Ads Performance:

    • 144,315 impressions

    • 323 conversions

    • 15.58 ROAS

• Email Marketing Optimization

  • Refined email segmentation and warmed the email list to prevent spam flagging.

  • Focused on high-value subscribers with relevant content and promotions.

  • Built a 3-month active list of 1,415 subscribers, driving repeat traffic and sales.

Results:

• Instagram growth: +686.4% followers in six months.

• Website traffic: 53K+ visitors.

• Product sell-through rate: 77%.

• Meta Ads: 224,193 impressions, 4.08 ROAS, 86 conversions.

• Google Ads: 144,315 impressions, 15.58 ROAS, 323 conversions.

• Email marketing: Successfully re-engaged audience with 1,415 active subscribers.

Conclusion:

Through a strategic combination of social media growth, performance marketing, and email optimization, DEATHGRIP GLOVE CO. successfully established itself as a recognized brand in the snowboard glove market. The rebranding campaign not only increased brand awareness but also drove significant sales and engagement, positioning DEATHGRIP GLOVE CO. for continued success in the upcoming seasons.