The Challenge
Surf Prescriptions, a custom surfboard company led by renowned shaper Jeff “Doc” Lausch, had an outdated website that no longer reflected the quality of their products or the strength of their brand. The old site had not produced a single sale in over a year, leaving the business reliant on in-person and wholesale channels. They needed a modern digital presence that could both showcase their boards and drive direct-to-consumer growth.
Our Solution
Pixel Prism partnered with Surf Prescriptions to completely reimagine their online experience. The new website launched in September 2024 and was built with a focus on creating confidence for the buyer, making the surfboard purchasing process more accessible, and setting up the brand for long-term growth.
Key initiatives included:
Website Design & Development: A modern, mobile-first storefront with streamlined navigation and an intuitive checkout flow.
Product Presentation: Updated product photography and fully built product detail pages, each featuring YouTube videos that explain surfboard models and Doc’s personal board recommendations.
Ecommerce Growth Tools: Integrated Klarna and Shop Pay to give customers flexible purchasing options, improving conversion rates.
Content & Marketing Expansion: Took over ongoing content creation and social media strategy to drive awareness and engagement.
Paid Advertising & Email Marketing: Implemented campaigns that built momentum around the new site launch and continue to bring in consistent sales.
Merchandise Development: Produced and launched a clothing line to expand the brand’s offerings and strengthen customer connection.
The Results
Since launch, Surf Prescriptions has seen a dramatic transformation in their digital business:
Sales up 1,700%
Orders up 7,400%
Traffic up 26%
These numbers show not only the effectiveness of the new website, but also the impact of ongoing marketing and content initiatives designed to keep momentum high.
The Takeaway
By combining a strong digital foundation with consistent marketing execution, Pixel Prism helped Surf Prescriptions turn their online store from a dormant channel into a thriving revenue driver. What was once a site with no sales is now a central part of the business, fueling growth and opening new opportunities for the brand.
